On-Page SEO optimization (also called Site SEO) refers to the practice of optimizing websites to improve the ranking of a site in search engines and generate organic traffic.
In addition to the publishing of relevant, high-quality content, On-Page SEO optimization includes the optimization of headers, HTML tags (title, meta, and header) and images. This also means that your website has a high level of expertise, credibility, and reliability.
Consider various aspects of a webpage that, when added together, improve your website’s visibility in search results.
Why! On-Page SEO optimization Important?
Does Organic On-Page SEO optimization still make a difference in 2020?
On-page SEO optimization is very important because it helps search engines to understand your website content, as well as identifies whether it is relevant to a searcher’s query or not.
- Understanding what users are searching for when they type a search query.
- Displaying search results that meet user intent like (informational, shopping, navigational).
You can’t simply ignore on-page SEO optimization because you have more control over-optimizing for on-site elements as opposed to Off-Page SEO Optimization that consists of external signals (i.e., backlinks).
If you put the effort in on-page strategies you’ll see a boost in traffic and a rise in your search presence.
This guide will help you through the most important elements of on-page SEO.
Paying close attention to these 10 factors will help improve your content and authority and increase your website rankings.
To do On-page optimization we have 9 Seo factors which you need to know.
- Title Tag.
- Header Tag.
- Write Seo.
- Image Optimization.
- Content Audit.
- Keyword Cannibalization.
- Meta Description.
E-A-T, which is Expertise, Authoritativeness, and Trustworthiness, is the structure that Google reviewers use to rate content creators, websites, and websites in general.
Google has always preferred high-quality in-depth content.
Google wants to ensure that websites that produce high-quality content are rewarded with a better ranking and that websites that produce low-quality content are less visible.
There is a clear correlation between what Google sees as high-quality content and what is shown in the search results.
This is called a correlation or causality. However, E-A-T plays a role in Google’s natural search results. This means that E-A-T should be part of your On-Page SEO optimization strategy.
“TOP 10 Best Phones”
The title tag, an HTML tag that is available in the head section of every website, provides a context in the current topic of the page on which it is located.
This can be shown on the search engine results page (usually used as an interactive link) and in the browser window.
The title itself has little impact on the organic ranking, so it is sometimes overlooked.
Missing, duplicate, and poorly written title tags can negatively impact on your SEO results. So be sure to optimize this.
Would you like the content of your website to work well in search engines? Then start writing compelling Headlines.
Finding the title for a blog post may seem too easy, but the title can make the difference between a click and an impression – so it’s important to create strategically.
Your headlines should be interesting to highlight your search results and encourage users to click and read the rest of the content.
(4). Header Tags:
Header tags are HTML elements (H1-H6) that are used to identify headers and subtitles for your content from other types of text (e.g. paragraph text).
Header tags are no longer as important for your website’s ranking as before, but these tags still play an important role – for your users and on-page SEO optimization.
- These can have an indirect impact on your rating:
- Make your content easier and more enjoyable to read.
- Enter keywords for your search engine content.
(5). Write SEO:
SEO writing means writing content for both search engines as well as for users.
Writing robust On-Page SEO optimization content has a strategy behind it – and it’s more like looking for keywords and filling in the blanks.
It is not enough to produce content for entertainment purposes to get a rank in google. Remember to write content for people.
Therefore, this content should be of high quality, informative, and relevant.
Adding images is a great way to make your website more attractive. But not all pictures are the same – some can even slow down the site.
(With the right image optimization, you can make optimal use of your valuable SEO resources)
Image optimization has many advantages, such as:
- Additional Functionals (shown in Google Image Search).
- Best user experience.
- Faster page loading times.
Images shouldn’t be an afterthought. Remember to include images that support your content and use descriptive titles and alt text.
Most content creators focused on creating new content that they forget to audit their existing content. And that’s a mistake.
Auditing existing content is critical as it helps you:
- Check whether the information in your content is still correct or outdated (or even outdated).
- Determine what types of content work for you.
Content auditing can help your on-page SEO optimization strategy a lot and should be done regularly.
Truth or False? Some users think targeting keywords on the website will have a higher keyword rank.
The more targeting keyword pages you have, the higher your keyword rank will be.
Targeting a specific across multiple pages can lead to “cannibalization of keywords”, which has some potentially serious consequences for search engine optimization.
If you have multiple pages with the same keyword, Which means you are competing with yourself.
It is important to determine whether your website has cannibalization keywords just resolve it.
(9). Meta Description:
Since the beginning of SEO optimization, meta descriptions have been an important optimization point.
Meta descriptions, meta tags that contain a description of the page object are often displayed in SERP under the title of the page.
Although Google claims that meta descriptions don’t help with ranking, there is unconfirmed evidence that the indirect attributes of better descriptions are helpful.
Correct on-page SEO optimization of the meta description can help to improve:
- Click-Through Rate (CTR).
- Perception of the quality of the result.
- The perception of what your website offers is changing.